To reduce energy consumption and increasing efficiency in buildings, facilities, and processes. It involves identifying areas of high energy use, implementing measures to reduce energy waste, and optimizing systems to achieve maximum efficiency. Some common energy conservation measures include upgrading insulation, improving lighting and HVAC systems, installing energy-efficient equipment, and adopting energy management systems. Energy conservation projects can help organizations reduce their energy costs, improve sustainability, and reduce their carbon footprint, while also promoting environmental stewardship and social responsibility.